Who doesn’t like getting an increased return on their efforts? There aren’t many situations where it’s possible to double the outcome of your input without absolutely Herculean effort, but there are occasions where it can happen.
One of the most effective programs schools and advertising partners can both benefit from is through fundraising campaigns. These efforts are win-wins for both parties; schools raise funds for various programs, likes clubs or teams, and advertisers bring people from the school communities into their businesses in lasting and engaging ways.
For schools, it can be a double-dipped reward; not only do the schools receive their normal advertising dividend from the ad sales, but they get the fundraising revenue generated at the advertising partner’s business. The opportunity to fund various school needs, like new equipment for sports teams or classroom improvements, is potentially doubled.
For advertisers, the initial cost of participating in the SkoolLive kiosk ad campaign is greatly mitigated by the increased business created by the active participation of the school community in their businesses. Frequently, especially for local businesses or franchises, the school community continues to patronize the fundraising partners- often times out of lasting appreciation for their participation with the schools.
In the end, these fundraising programs prove to be a boon to both the school and advertiser, leading to longterm relationships.