Millennials, who are predominantly liberal-minded, are often credited as being the biggest catalysts for social change. More than 50% of Millennials are self-identified activists, and see making a difference as personally gratifying. Gen Z, even though it’s oldest members are only in college, is prepared to overthrow their Millennial counterparts, and take over that title. The past few years in America have been filled with unrest and controversy. All the recent turmoil has bred a far more socially-aware and activism driven generation than any before.
Over the years, Millennials have consistently expressed concern for the environment and the well-being of the planet. Unlike Millennials, however, the environment is not one of Gen Z’s main concerns. Members of Gen Z have expressed to SkoolLive they are more concerned with their education, both foreign and domestic terrorism, unemployment, a global financial crisis, and racism and prejudices.
Gen Z does not simply complain about the issues facing America today; it is a group that acts. In the last year, 23% of Gen Zers reported boycotting an activity or brand, and 37% donated either time or money to a worthy cause. The overwhelming majority, 85%, believes brands and companies have an obligation to help solve social problems. When a brand supports a cause deemed significant by Gen Z or a company is socially responsible, Gen Zers are exponentially more likely to trust the brand and purchase their products.
Millennials normalized change-making behaviors, but Gen Z is beginning to take that mindset to new heights. Participating in activism is part of the Gen Z identity, and caring about social issues is simply expected. SkoolLive gives Gen Z students a platform to express themselves and their opinions in front of their peers nationwide. Young Americans are tired of witnessing struggle and injustice across the country. They are on a mission to make a difference, they fear nothing when it comes to making positive social changes, and are utilizing SkoolLive kiosks to do it.