Advertising

Gen Z and Retail-Mageddon

Some may believe “brick and mortar” stores to be outdated. Many physical store locations are shutting their doors, due to lack of traffic. It is easy to point fingers and blame the youth of today, but in reality, it may not be completely their fault.

One might think that because Gen Z is such a technology-focused generation, they prefer online shopping, which is in turn leading to the death of physical retail stores: Retail-Mageddon. However, this does not appear to be entirely accurate. While Retail-Mageddon is an actuality for American brands everywhere, according to surveys of today’s teens, most do not have as negative of an outlook on physical stores as preceding generations believe. A large portion of Gen Zers, 66%, report having an equally enjoyable experience shopping in stores as they do online. Online shopping may be easier or more convenient, but going to a store and browsing through selections can be a far more fun experience. Most Gen Zers believe virtual shops have the same selection and pricing as physical stores and say it is just as easy to find what they are looking for in both.

Forbes published an article recently detailing how the physical store isn’t dead, the problem is boring or stale advertising and marketing techniques. A favorite brand of many Gen Z teens is Forever 21. Forever 21 has successfully managed to market to today’s youth by primarily utilizing social media channels, Instagram in particular. The brand’s Instagram page has 14.7 million followers and a very high engagement rate. Forever 21 posts images that appeal to teens and do not necessarily feel like advertisements. Because of this approach, they have been successful in establishing themselves as one of the main trendsetters in mainstream fashion.

Physical retail is not dead. It is possible to market to Gen Z; the problem is static and dated marketing methods, not the stores themselves.

 

AllThingsGenZ

SkoolLive’s Student Influencers

It is no secret that Instagram reigns supreme in the world of pop culture and trends. The first place people turn when wondering what clothes are “in”, or what makeup looks are hot right now, etc., is Instagram. Particularly, the pages of individuals known as “influencers”.

Influencers are typically young people, who have hundreds of thousands of followers or more. They are considered the trendiest and the most in-the-know people on social media. Many of these influencers have attained almost celebrity status. Being famous is a relatively common dream shared by many people. Today, what that looks like to young people has changed. Most Gen Zers would rather become a social media influencer than a traditional celebrity. SkoolLive has come up with a way to help teens on the path to Internet fame.

The SkoolLive Student Influencer Program helps Gen Z teens jump start their journey, by literally giving Student Influencers access to a nationwide, entirely Gen Z audience. True, there are other programs out there similar to this, however, most of these have some hidden downsides. Some other comparable programs either do not allow their influencers to use their own platforms, meaning they are essentially borrowing the program’s followers instead of growing their own, or the program will take a cut of the influencers’ earnings. SkoolLive not only gives Student Influencers the audience to help build their following, but helps them earn money and receive free swag from their brand partnerships.

What is popular is always changing, and SkoolLive believes the “next big thing” is somewhere on one of their campuses, just waiting to be discovered. SkoolLive’s goal with this program is to empower students to create amazing content, and to help them realize their dreams.

 

AllThingsGenZ

Gen Z Has Eyes on the Future

College is one of the most exciting, but scary times in a young person’s life. With the end of the school year quickly approaching, it is a topic on most graduating seniors’ minds. Until now, Millennials have been considered the most educated generation. The percentage of Millennials with a Bachelor’s degree is almost double that of their grandparents’ generation, The Silent Generation. However, Generation Z is posed to surpass them.

The vast majority, 89%, of Gen Zers believe a college education is valuable, and necessary for succeeding in the professional world. This does not mean they are ignorant to the price of continuing education. Many teens fear student loans and debt. As a whole, they are shooting for scholarships more than any previous generation. Almost 50% say they are willing to sacrifice some digital privacy, in the form of electronically monitoring their study habits, in order to improve their grades. Similarly, they are working more than Millennials did, to help pay for college. Gen Z is the first generation to truly grow up with the Internet as it exists today. Growing up on smartphones and tablets has enabled Gen Z to become more tech-savvy than many adults. This had made them the most entrepreneurial generation yet. SkoolLive, a Southern California tech and media company, provides access to hundreds of part-time jobs through a local job board featured on their kiosks in high schools nationwide. Many teens also run their own businesses selling homemade items online. According to studies, nearly a quarter of college bound teens plan on paying for college themselves, or at least helping their parents out. Forty percent also plan on working during college to help pay. Not only are they planning on avoiding debt, they are planning for a successful future. Many Gen Zers report wanting a technology related career, and are choosing majors that reflect this.

In the past, most young adults have gone into college without any plan for how it would be paid for, or what after college would look like. Gen Z is breaking the pattern, and learning for their predecessors’ mistakes.

 

AllThingsGenZ

SkoolLive: Your Fundraising Destination

Raising money is never an easy task. Asking for donations is not always the most productive method, while putting on fundraisers requires massive amounts of work. Neither of these methods have a guarantee for success, or even breaking even. Unfortunately, many schools today do not have the budget to adequately provide all supplies necessary, meaning they rely heavily on donations and fundraising to pay for all the things classrooms need. Tim Tahti, the ASB advisor and a teacher at Warm Springs Middle School in Murrieta, California, told SkoolLive he spends hundreds of dollars per year on tape alone. Tahti was referring to the cost of the supplies needed simply to create bulletin boards across Warm Springs’ campus. Hundreds of dollars per school year, wasted.

SkoolLive helps cut down these costs, and enables schools to maximize their fundraising. By providing trademarked kiosks at no cost, SkoolLive allows schools to not only communicate with their Gen Z students more effectively, but to fundraise more successfully as well. When a school partners with SkoolLive, they are able to leverage the local and national brand partnerships, such as Nintendo and the NFL, SkoolLive has. These brands pay to be sponsors, and are featured on SkoolLive kiosks. National brand sponsors are featured on kiosks across the country, while the local brands are featured only where they are relevant. Not only are these ads far more engaging than traditional, static ads, they are “eco-friendly”, and save schools money on supplies. On top of receiving the kiosks at no cost and gaining access to a network of sponsors, SkoolLive schools are given a SkoolLive Advocate, who works personally with the schools and the brands, who speaks on the schools’ behalf, and ensures all parties are happy.

Schools across the country are able to maximize fundraising and revenue generation by utilizing the tools and relationships SkoolLive provides. No longer do schools need to waste hundreds of dollars per year, and massive amounts of paper on fundraising efforts. Fundraising with SkoolLive is free, engaging, and effective.

 

AllThingsGenZ

SkoolLive is proud to once again partner with DoSomething.org!

DoSomething.org is a, 5.7 million member, global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. 

Through DoSomething.org campaigns, they have sent 148,645 cards to Military Service Members to show gratitude and help service members feel connected to home, clothed half of America’s teens in homeless shelters, and cleaned up 3.7 million cigarette butts.

SkoolLive was proud to once again partner with DoSomething.org and their “Feeding Better Futures” campaign. We were able to bring awareness that today 1 in 8 people on earth struggles with hunger, including 13 million kids and teenagers in America.  So thousands of young people came up with solutions with our food system addressing issues like food waste, hunger relief, access to healthy food (food deserts), and sustainable agriculture.

SkoolLive’s partner, Storm Baseball talks about their positive experience!

“Working with Skool Live has allowed our brand to activate with a new customer base in a dynamic and memorable way.  The high quality display that each kiosk delivers has benefited all of our digital marketing campaign initiatives greatly and will continue to do so.”
-Storm Baseball – San Diego Padres, Class A

Top Hat had great success advertising with SkoolLive!

Top Hat Formal Wear, located in Tucson, AZ, is a family-owned business that offers men’s suits, tuxedo rentals, and accessories. They recognized all of the foot traffic SkoolLive’s kiosks drove to their business!
“We had tremendous success in reaching new customers from new markets.
The advertising to Mountain View High School was particularly successful even though the school is over 20 miles away from our store!
The prom students that I spoke with from Mountain Veiw HS had never heard of us until they saw our ad on Skool Live and decided to call the business and ask about prices.  They liked the customer service and the lower prices compared to other rental options in their area, so they came to us.  They also referred their fellow students and friends.
Upon returning their tuxedos, the underclassmen said they will be back next year.
As a small business, you have a very limited budget to advertise, so you need to make every dollar count.  The cost benefit of Skool Live is very good.  I intend to advertise again next year.  If you can add more of the Tucson High Schools to your list…..so much the better.”
-Top Hat Formal Wear