Marketing is an ever-changing entity in the commercial and retail worlds. Companies are always finding new methods of spreading brand awareness and advertising. Accessing the target audience is one of the main concerns in marketing. The school-aged population, which today is comprised of Gen Z, is one of the largest and most actively targeted demographics in retail. Many brands targeting this age group will utilize a presence on school campuses nationwide.
Many large corporations are currently present on school campuses, of all grade levels, all across the country. These brands admit that school advertising, or having a presence in schools, is crucial to their business. Several have stated to SkoolLive they rely on Gen Z students for the future of their brands, but are unwilling to pay for the access to them. Companies like these often have upwards of several billion dollars in revenue and refuse to put any of this money into furthering the education and well-being of those they say are necessary to their marketing and advertising efforts.
SkoolLive is an advocate for schools. Brands partner with SkoolLive, enabling them to negotiate reasonable deals with schools. SkoolLive’s main objective is to ensure schools receive a fair compensation for allowing these brands onto their campuses. SkoolLivewants to protect their schools, and educate those that are not.
Every campus has worth. Each one is incredibly valuable. Do not let brands take advantage of schools any longer. Let SkoolLive fight for your school.
Raising money is never an easy task. Asking for donations is not always the most productive method, while putting on fundraisers requires massive amounts of work. Neither of these methods have a guarantee for success, or even breaking even. Unfortunately, many schools today do not have the budget to adequately provide all supplies necessary, meaning they rely heavily on donations and fundraising to pay for all the things classrooms need. Tim Tahti, the ASB advisor and a teacher at Warm Springs Middle School in Murrieta, California, told SkoolLive he spends hundreds of dollars per year on tape alone. Tahti was referring to the cost of the supplies needed simply to create bulletin boards across Warm Springs’ campus. Hundreds of dollars per school year, wasted.
SkoolLive helps cut down these costs, and enables schools to maximize their fundraising. By providing trademarked kiosks at no cost, SkoolLive allows schools to not only communicate with their Gen Z students more effectively, but to fundraise more successfully as well. When a school partners with SkoolLive, they are able to leverage the local and national brand partnerships, such as Nintendo and the NFL, SkoolLive has. These brands pay to be sponsors, and are featured on SkoolLive kiosks. National brand sponsors are featured on kiosks across the country, while the local brands are featured only where they are relevant. Not only are these ads far more engaging than traditional, static ads, they are “eco-friendly”, and save schools money on supplies. On top of receiving the kiosks at no cost and gaining access to a network of sponsors, SkoolLive schools are given a SkoolLive Advocate, who works personally with the schools and the brands, who speaks on the schools’ behalf, and ensures all parties are happy.
Schools across the country are able to maximize fundraising and revenue generation by utilizing the tools and relationships SkoolLive provides. No longer do schools need to waste hundreds of dollars per year, and massive amounts of paper on fundraising efforts. Fundraising with SkoolLive is free, engaging, and effective.
SkoolLive has recently partnered with the #1 children’s entertainment brand, Nickelodeon. Nickelodeon is not only a top rated cable tv channel, but also a leader in consumer products, digital, books, and feature films. Nickelodeon is now in it’s 38th year of production and shows no sign of slowing down. SkoolLive is thankful to be partnered with such an established brand that shares a common goal of always putting children first.
SkoolLive has had the privilege to work with Cleveland High School and Cleveland Middle School for the past year and a half. We are excited to announce that this past week we have added six Cleveland City Elementary Schools to the SkoolLive Network as well!
Cleveland City Elementary Schools that have joined the SkoolLive Network:
Arnold Memorial Elementary
Donald P. Yates Prim Elementary
George R. Stuart Elementary
Ernest L. Ross Elementary