influencer marketing

Gen Z and Retail-Mageddon

Some may believe “brick and mortar” stores to be outdated. Many physical store locations are shutting their doors, due to lack of traffic. It is easy to point fingers and blame the youth of today, but in reality, it may not be completely their fault.

One might think that because Gen Z is such a technology-focused generation, they prefer online shopping, which is in turn leading to the death of physical retail stores: Retail-Mageddon. However, this does not appear to be entirely accurate. While Retail-Mageddon is an actuality for American brands everywhere, according to surveys of today’s teens, most do not have as negative of an outlook on physical stores as preceding generations believe. A large portion of Gen Zers, 66%, report having an equally enjoyable experience shopping in stores as they do online. Online shopping may be easier or more convenient, but going to a store and browsing through selections can be a far more fun experience. Most Gen Zers believe virtual shops have the same selection and pricing as physical stores and say it is just as easy to find what they are looking for in both.

Forbes published an article recently detailing how the physical store isn’t dead, the problem is boring or stale advertising and marketing techniques. A favorite brand of many Gen Z teens is Forever 21. Forever 21 has successfully managed to market to today’s youth by primarily utilizing social media channels, Instagram in particular. The brand’s Instagram page has 14.7 million followers and a very high engagement rate. Forever 21 posts images that appeal to teens and do not necessarily feel like advertisements. Because of this approach, they have been successful in establishing themselves as one of the main trendsetters in mainstream fashion.

Physical retail is not dead. It is possible to market to Gen Z; the problem is static and dated marketing methods, not the stores themselves.

 

AllThingsGenZ

SkoolLive’s Student Influencers

It is no secret that Instagram reigns supreme in the world of pop culture and trends. The first place people turn when wondering what clothes are “in”, or what makeup looks are hot right now, etc., is Instagram. Particularly, the pages of individuals known as “influencers”.

Influencers are typically young people, who have hundreds of thousands of followers or more. They are considered the trendiest and the most in-the-know people on social media. Many of these influencers have attained almost celebrity status. Being famous is a relatively common dream shared by many people. Today, what that looks like to young people has changed. Most Gen Zers would rather become a social media influencer than a traditional celebrity. SkoolLive has come up with a way to help teens on the path to Internet fame.

The SkoolLive Student Influencer Program helps Gen Z teens jump start their journey, by literally giving Student Influencers access to a nationwide, entirely Gen Z audience. True, there are other programs out there similar to this, however, most of these have some hidden downsides. Some other comparable programs either do not allow their influencers to use their own platforms, meaning they are essentially borrowing the program’s followers instead of growing their own, or the program will take a cut of the influencers’ earnings. SkoolLive not only gives Student Influencers the audience to help build their following, but helps them earn money and receive free swag from their brand partnerships.

What is popular is always changing, and SkoolLive believes the “next big thing” is somewhere on one of their campuses, just waiting to be discovered. SkoolLive’s goal with this program is to empower students to create amazing content, and to help them realize their dreams.

 

AllThingsGenZ