Marketing campaign

Gen Z and Retail-Mageddon

Some may believe “brick and mortar” stores to be outdated. Many physical store locations are shutting their doors, due to lack of traffic. It is easy to point fingers and blame the youth of today, but in reality, it may not be completely their fault.

One might think that because Gen Z is such a technology-focused generation, they prefer online shopping, which is in turn leading to the death of physical retail stores: Retail-Mageddon. However, this does not appear to be entirely accurate. While Retail-Mageddon is an actuality for American brands everywhere, according to surveys of today’s teens, most do not have as negative of an outlook on physical stores as preceding generations believe. A large portion of Gen Zers, 66%, report having an equally enjoyable experience shopping in stores as they do online. Online shopping may be easier or more convenient, but going to a store and browsing through selections can be a far more fun experience. Most Gen Zers believe virtual shops have the same selection and pricing as physical stores and say it is just as easy to find what they are looking for in both.

Forbes published an article recently detailing how the physical store isn’t dead, the problem is boring or stale advertising and marketing techniques. A favorite brand of many Gen Z teens is Forever 21. Forever 21 has successfully managed to market to today’s youth by primarily utilizing social media channels, Instagram in particular. The brand’s Instagram page has 14.7 million followers and a very high engagement rate. Forever 21 posts images that appeal to teens and do not necessarily feel like advertisements. Because of this approach, they have been successful in establishing themselves as one of the main trendsetters in mainstream fashion.

Physical retail is not dead. It is possible to market to Gen Z; the problem is static and dated marketing methods, not the stores themselves.

 

AllThingsGenZ

Top Hat had great success advertising with SkoolLive!

Top Hat Formal Wear, located in Tucson, AZ, is a family-owned business that offers men’s suits, tuxedo rentals, and accessories. They recognized all of the foot traffic SkoolLive’s kiosks drove to their business!
“We had tremendous success in reaching new customers from new markets.
The advertising to Mountain View High School was particularly successful even though the school is over 20 miles away from our store!
The prom students that I spoke with from Mountain Veiw HS had never heard of us until they saw our ad on Skool Live and decided to call the business and ask about prices.  They liked the customer service and the lower prices compared to other rental options in their area, so they came to us.  They also referred their fellow students and friends.
Upon returning their tuxedos, the underclassmen said they will be back next year.
As a small business, you have a very limited budget to advertise, so you need to make every dollar count.  The cost benefit of Skool Live is very good.  I intend to advertise again next year.  If you can add more of the Tucson High Schools to your list…..so much the better.”
-Top Hat Formal Wear

SkoolLive is partnered with the Kids’ Choice Awards!

We are excited to announce that SkoolLive is partnered with Nickelodeon yet again on the Kid’s Choice Awards!! Tune in on March 24th, 2018 to watch John Cena as the host for the second year in a row. Go check out all the slime at http://kca.nick.tv/ now!

 

Dairy Queen’s Testimonial for SkoolLive

Check out what our Dairy Queen partner in Mattoon, IL has to say about SkoolLive. They love the product and services we provide to them! Thank you for such great feedback.

“We have been using SkoolLive for about 4 months and can not think of any better way to support community educational support and business advertising. The process to post new ads is incredibly easy and our customer care rep Rosa is very prompt and takes great care to make sure our add is designed exactly to our specifications. The exposure in our high school has been great for getting both students and staff into our business!
I truly am happy with SkoolLive!!!”
-Dairy Queen – Mattoon 

SkoolLive is Proud to Announce it’s Partnership with Nickelodeon

SkoolLive has recently partnered with the #1 children’s entertainment brand, Nickelodeon. Nickelodeon is not only a top rated cable tv channel, but also a leader in consumer products, digital, books, and feature films. Nickelodeon is now in it’s 38th year of production and shows no sign of slowing down. SkoolLive is thankful to be partnered with such an established brand that shares a common goal of always putting children first.

Six New Elementary Schools Added to the SkoolLive Network

SkoolLive has had the privilege to work with Cleveland High School and Cleveland Middle School for the past year and a half. We are excited to announce that this past week we have added six Cleveland City Elementary Schools to the SkoolLive Network as well!

Cleveland City Elementary Schools that have joined the SkoolLive Network:

Blythe-Bower Elementary

Arnold Memorial Elementary

Donald P. Yates Prim Elementary

George R. Stuart Elementary

Ernest L. Ross Elementary

Mayfield Elementary

This SkoolLive Partner is Providing Affordable Music Education

Piano Place Music & Arts Center was founded by Dr. Bob Rios with a mission to provide quality, fun and affordable music education to the community. Dr. Rios, with over 40 years of teaching experience believed that everyone should be able to enjoy the rewards of learning music and the arts, while still having FUN!! Piano Place teaches all ages and levels! As they say – “It’s great to start them young, but remember it is never too late to learn!”
Since 1991 the school has a proven track record of offering quality music lessons year round in Westminster, California.  Trusted by over 2,000 families over 25 years, their full time mission is teaching music and arts to the community and they love it!
Piano Place Music and Arts Center is a SkoolLive advertiser on the campus of Westminster High School.